…but don’t worry! Big Nanny State will sympathise and tick off the nasty company that dared to assume you were an adult capable of making their own decisions!
There’s some small solace for all those who feel tricked into inadvertently taking out a £79 annual subscription to Amazon Prime: today the company has been rapped and accused of being “misleading” .
Oh, good grief!
The most high-profile victim was restaurant critic Giles Coren, who angrily tweeted: “I can’t believe you’ve been screwing me for £79 a year for Prime! I had no idea.”
A ‘victim’? Please!
And how can you have no idea what you’re paying money out for?
Today the Advertising Standards Authority has ruled that a mailshot from the firm misled consumers about subscription fees.
The mailshot was sent to those with an Amazon account and included a plastic card stating “30-day free trial”. But small text at the bottom of the letter said: “Paid subscription starts automatically after free trial unless cancelled.”
The ASA agreed. It said: “We did not consider that that information was sufficiently prominent to make clear the extent of the commitment consumers must make to take advantage of the offer. We concluded the ad was likely to mislead.”
Only idiots who didn’t read or understand it. And just why should we worry so very much about them?