Jamie Oliver has admitted that his campaign to improve the diet of Britain’s poorest children failed because eating well is considered a “posh and middle class” concern.
Just like improving oneself through education is ‘acting white’? Some minorities thoroughly deserve their status, don’t they?
But Saint Oliver wants to save them from themselves, of course!
In his new Channel 4 documentary, Oliver sets out to investigate the role played by advertising campaigns for sugary foods and drinks, the high quantities of sugar in so-called “healthy” products and the effect of diseases such as Type 2 diabetes.
Oliver holds a “categoric belief in a sugar tax” .
He said: “A 500ml bottle of cola has 131/2 teaspoons. What? Half the sugar you consume is hidden in foods. The single largest amount of calories consumed by our children is in sugary soft drinks.
“They’re a business and they categorically don’t believe in a sugar tax. But seven pence on a can of Coke is a billion quid a year and I want it for you! “
But what if we don’t want it for ourselves, Jamie?
“Even those who are on side, like scientists, hate the idea of (pictures of) teaspoons on the side of sugary sweetened drinks, but I totally disagree. If you put a snapshot on a can and it said it had ten teaspoons of sugar in it, it’s going to change consumption by everyone. Even Billy from Bognor is going to get it.”
Did putting dire, apocalyptic health warnings and pictures of diseased lungs on packets of cigarettes change smoking habits? I don’t think they did.
So why would this?