“…and it’sa better not be too often, or we senda da boys round, capiche?’
The food giant that makes Mars bars is to introduce new labelling advising consumers that its Dolmio pasta meal kits and ready-made sauces – high in sugar, salt and fat – should be eaten only occasionally.
“Hey, buy our product! But not too often!”
Well, genius marketing ploy…
The company is to revamp its UK product range and reformulate many of its best-known foods, including its Dolmio pasta sauces – which have come under fire from health campaigners – by reducing salt, added sugar and fat. In other major brands such as Uncle Ben’s savoury rice products it will expand healthier, multi-grain options to include more whole grains and vegetables.
And has this appeasement won them anything? Reader, I think you know by now it never, ever does…
The Mars move was described as “unambitious” by the campaign group Cash (Campaign for Action on Salt). Graham MacGregor, professor of cardiovascular medicine at Queen Mary University of London and chairman of Cash, said he welcomed it “although it is … not going to solve the health problems in the UK.
“What is needed is what the British Retail Consortium has asked the government for – a mandatory system of regulated targets for the reduction of sugar, saturated fat and salt.”
In other words, the problem is choice. So simply remove this choice and then the ghastly proles will drink their water and eat their unsweetened gruel like we dictate.
I’d pay good money for a ten minute browse of MacGregor’s pantry, wouldn’t you?